The accountability
Vicious
Hard on the work. Never on you. Dry, blunt, quietly proud. Numbers first, then the next target. The only opponent is last week’s you.
Logged my oats and eggs.
VICIOUS32 g protein before most people are awake. Good.
The fitness app with two AI assistants
Your effort.All connected.
Training, food, recovery and progress in one app, with two AI assistants who log it, plan it and keep you honest. Pick the voice that gets you moving. Vicious: deeds, not words.
01 / Meet your assistants
Same brain. Different manners.
Vicious and Vibey share one brain: the same data, the same plan and the same safety rules. What changes is how they talk to you. Pick a moment and hear both.
The encouragement
Vibey
In your corner. Every step. Warm, cheeky, big-sister energy. Celebrates the small wins, skips the guilt, and always knows the next good choice.
Logged my oats and eggs.
VIBEYBrekkie’s in, 32 g protein and it’s not even smoko. Who are you?
When safety matters, the personality steps aside. Same rules, same refusals, both voices. Example replies, written in each assistant’s voice.
02 / The app
Less admin. More training.
Everything you do to get better, in one place and joined up. Built to be fast, because nobody quits an app for being too quick.
Your whole day on one screen.
Food, movement and targets together on Today. Eat off-plan at lunch and the rest of the day rebalances around it.
1,240kcal left today
Protein128 / 180 g
Water1.9 / 3.0 L
Steps8,412
Training✓ Push day done
Log it your way.
Type it, say it, snap it or scan it.
chicken burrito bowl from the place near workLogged. ~720 kcal · 46 g protein. Dinner’s got room.
VoicePhotoLabel scanBarcode
Train with a plan.
Programs built around your sport, level and goal, with today’s suggested weight on every set.
Back squatSet 3 of 4
Suggested today102.5 kg × 5
Last time100 × 5 · 100 × 5
PBs, the moment they happen.
Personal bests, ranks and challenges that make progress impossible to miss.
★ NEW PB · Deadlift 180 kg
Your meals, one tap.
Log the same meal twice and we’ll offer to save it. Next time it’s one tap, no AI needed.
Overnight oats412 kcal
Chicken, rice & greens588 kcal
Post-gym shake290 kcal
Drinks and electrolytes, counted.
Water, coffee, sports drinks and electrolytes sit right next to your food, so the whole day adds up.
WaterCoffeeElectrolytesSodium · Potassium · Magnesium
Recovery and check-ins.
Connect a wearable to see sleep and recovery beside your plan. Weekly check-ins log mood, sleep and energy so trends have context.
SleepResting HRHRVWeekly check-in
Snap the machine.
Can’t find an exercise? Photograph the machine’s label and it’s added, muscles and starting weight included.
Hurt? Tap Injured.
Log it on the set it happened, get sensible next steps, and your program works around it. Your trainer sees it too.
Plan it, shop it.
Diet plans with adjustable portions, a shopping list built from them, plus supplement and medication reminders.
03 / The exercise library
2,258 exercises.
2,258 exercises.
Every one shown properly.
1,808 HD animated demos with men’s and women’s versions and step-by-step technique. The clips are re-rendered for each app theme, so the athlete sits right in the card. Flip the switch up top and watch.
2,258exercises across 13 groups
1,808HD animated demos
5theme-matched finishes
1 tapto swap when the machine’s taken
04 / Your sport
Built for your arena.
11 sports, from powerlifting to rowing, plus 9 martial-arts disciplines and 8 bodybuilding divisions. Your plan, your exercise suggestions and even your intro film change with it.
Programs built around the competition lifts, today’s suggested weight on every set, and PBs the moment they happen.
Powerlifting · WomenIntro film · in the app
05 / Coaches & PTs
Coach with it, not against it.
When a trainer coaches, the trainer is in charge. Vicious & Vibey handles the logging, the nudges and the numbers in between, so your clients turn up with more done.
Online coachesYour coaching.
Their pocket.
- Programs, meal plans and goals, assigned in minutes
- Check-ins you can actually answer
- A desktop portal for the deep work
Personal trainersYou get them for two hours.
We cover the other 166.
- See what happened between sessions
- Your program stays yours, clients can’t overwrite it
- Injuries flagged the moment they happen
06 / Collection 01
Explore the collection →Wear your intention.
The work doesn’t end at the gym door. 29 pieces in black, white and the signature purple and magenta. A first look, built around the same belief as the app.
Design concepts shown on models. Not yet available to purchase; prices to be confirmed.
What we believe
The work is the point.
The first-timer finding their feet. The athlete chasing a new standard. We see the same thing in both: the courage to begin, the honesty to keep showing up, and the effort nobody else sees.
That deserves respect.
Every single time.
Safety before personality
Both voices follow the same rules. The edge drops the moment you’re hurt, struggling or it’s serious.
PED-free, always
No steroid, SARM or cycle advice. Ever. Natural training, food and recovery, done properly.
Your data, your call
AI only with your consent, never used to train models. You choose exactly what a coach can see.
Australian-owned
Built for real life here: Aussie voices, AUD pricing, 18+ only.
07 / Plans
One choice. A new beginning.
Choose the tools and assistant access that fit your routine.
A$7.99 / week
The full fitness tracker, no assistant chat.
- Full fitness tracker
- 15 barcode and label scans/day
- 5 meal photos/day
- No assistant chat
A$14.99 / week
Add Vicious or Vibey to your day.
- Everything in Essentials
- 8 assistant messages/day
- 15 barcode and label scans/day
- 5 meal photos/day
A$19.99 / week
More conversation, more scans, the newest model.
- Everything in Standard
- 12 assistant messages/day
- 30 barcode and label scans/day
- 10 meal photos/day
- Newest AI model
Coaching seats for coaches’ clients mirror these three plans: Essentials, Standard and Pro.
Pre-launch plans · AUD · Current planning details, subject to confirmation before launch. Subscriptions are not available to purchase in this preview.
Questions
A little clarity.
When can I download Vicious & Vibey?
We’re in final testing with our first users now. Join early access and we’ll email you the moment it’s on the App Store and Google Play.
What’s the difference between Vicious and Vibey?
Nothing that matters for your results. They share one brain: the same data, the same plan and the same safety rules. Vicious is dry, blunt and numbers-first. Vibey is warm, cheeky and celebrates the small wins. Switch whenever you like.
Do I have to use the AI?
No. The Essentials plan is the full fitness tracker with no assistant chat. Standard and Pro add Vicious or Vibey for logging, planning and questions.
Is the AI safe?
Both assistants follow the same safety rules, and the personality steps aside the moment safety matters. They won’t coach steroids, SARMs or other performance-enhancing drugs, they won’t push extreme cuts, and they point you to a doctor or physio for medical issues and injuries.
What does the AI see, and who sees my data?
Only what you allow. With your consent, your messages and the relevant parts of your logged data are sent to Anthropic’s Claude to write your assistant’s replies, and your question text to Google’s Gemini to match it to the knowledge base. Neither uses your data to train their models, and you can turn AI off any time. If you work with a coach, you choose what they can see.
Can my coach or personal trainer use it with me?
Yes. Coaches and PTs run their clients from the same app (and from a desktop portal), assign programs and meal plans, and answer check-ins. When your trainer manages your program, it’s theirs: the app supports, it doesn’t overrule.
Early access
Deeds, not words. Get in early.
Join early access and we’ll email you the moment Vicious & Vibey is on the App Store and Google Play.
We’ll only email you about the launch and drops. Unsubscribe any time. Privacy
Coming soon toApp StoreComing soon toGoogle Play